In addition to in-house marketing materials, I’ve created multi-page advertisements for Virgin Voyages in Travel Weekly, the leading B2B publication for travel industry professionals in the UK. These strategic campaigns reach key decision-makers across airlines, hotels, cruise lines, and tour operators through Travel Weekly's print and digital platforms — showcasing Virgin Voyages' unique market positioning.

With over 150 destinations across four continents and four ships, Virgin Voyages requested a Shore Things (excursions) and Destination Guide travel specialists could use to sell cruises to their clients. The guide features short and long-form copy that highlights destinations, excursions, value propositions, sustainability practices, and FAQs.

Collaborating with a designer, we created a one-page sales tool for travel agents looking to sell cruise wedding packages. In keeping with the brand’s standard red color palette, the layout and copy distilled the program’s extensive offerings into scannable sections — with compelling talking points, pricing tiers, and unique value propositions, enabling travel specialists to effectively convert wedding inquiries into premium bookings.

After listening to feedback, our team saw an opportunity for an enhanced UX by providing drink package details for both customers and travel specialists. Partnering closely with a designer, we built a Bar Tab infographic that outlined this add-on’s key messaging and value into a simple, stylish visual — one that boosted sales confidence and set the foundation for the look and feel of future Virgin Voyages infographics.