Hi, I’m Alex

at Virgin Voyages where I’ve been for over 6 years. Before that, I worked as a Dive Instructor, Charter Coordinator, and Event Specialist across NYC, Honduras, Bahamas, Cayman Islands, and South Florida.

Senior Copywriter & Content Strategist

World traveler, shark diver, and enthusiast of the written word.

Professional Skills

• Brand Strategy & Positioning

• Copywriting & Storytelling (long-form, short-form, campaign-driven)

• Strategic Planning & Development

• Guerilla Marketing & Experiential Advertising

• Creative Concept Development & Ideation

• Tone of Voice Creation & Brand Voice Guidelines

• Travel & Hospitality Marketing Expertise

• Cross-Channel Messaging (print, OOH, digital, social, email)

• Sales Enablement Writing (agent prompts, B2B materials)

Specialties

• Cruise & Luxury Travel Marketing

• Adaptive writing styles and persuasive messaging

• AI-driven segmentation

• Cultural tailoring (regionally focused messaging for NYC, Miami, Puerto Rico, UK, Europe, and Australia)

• Campaign naming & theme ideation

• High-impact one-liner & tagline development

• Seasonal, event-based, food & beverage positioning (launches, inaugural sailings, Specialty Cruises, Eat & Drink Festival)